“It’s in adolescence that the onset of substance abuse disorders occurs for most individuals. That’s where the roots take place”
Joel Swendsen, Director of Research, National Center of Scientific Research, Bordeaux, France, April 2012.
“Over 8700 UK teenagers needed addiction treatment for misusing alcohol in 2008 alone”
The Times, UK, 24 December 2009.
Drinking has changed dramatically over the last 20 years across the globe
From 2000 to 2010, people drank more and the numbers of people binge drinking also increased.6 The 2011 WHO Global Status Report on Alcohol and Health shows New Zealanders drank an average 9.6 litres of pure alcohol each, well above the 6.1 litre global average.7 WHO ranks alcohol use as the eighth leading cause of death worldwide, but with the non-existent levels of alcohol blood testing worldwide in fatalities, this number is vastly underestimated.8 Drinking levels in surveys account for only 40%+ of alcohol sales, showing clearly the deaths and community damage from alcohol are massively underestimated.
The bottom line is that there is a dose-dependent relationship between alcohol and personal injury: the more people drink, the higher their injury and disease risk.9
“Society needs to stop marketing the myth of alcohol and start telling the truth: too much alcohol causes huge damage. As a GP for 30 years, I have witnessed first-hand how alcohol destroys lives. I have seen people who had cirrhosis of the liver or another alcohol-related illness, such as heart disease, as well as those who were injured or assaulted while drunk. Alcohol is a factor in 8–10% of GP consultations in the UK every day. My colleagues working in accident and emergency departments tell me that every weekend they see children who have been found unconscious through drink on the street and brought to hospital by the police or the ambulance service. The effects of excessive drinking on livers, hearts and waistlines are disastrous. According to the World Health Organization, alcohol is the leading risk factor for premature death and disability in developed countries after smoking and high blood pressure”
Dr Kailash Chand, GP, UK, December 2014.
The ‘normalization’ of alcohol decimates communities
The studies telling you that alcohol is good for you are bogus and are generally funded by the global alcohol industry. Alcohol always tops the statistics as the number one trigger that causes the most human and family damage. New Zealand has over 700,000 problem drinkers. You will know one or more personally. I know at least five people within my immediate family and friends with an alcohol problem. I know it sounds alarmist but the hard cold truth is that New Zealand and most countries now have a national alcohol crisis. Open any paper on any Monday morning and you will see the carnage. More broken families that will never be put back together again.
“Alcohol poisoning is a reality in New Zealand, particularly for coroners. I don’t think alcohol is really thought of as something you can poison yourself with — like other drugs — and die”
Geoff Robinson, Chief Medical Officer, Capital and Coast District Health Board, Wellington, New Zealand.
Jason wishes to deeply thank, acknowledge and recognise the effort and contribution that the PIF Foundation has provided on a voluntary basis since 2014, as we educated, motivated and inspired change that helps transform the health, vitality and longevity of people all over the world.