“Whenever you are in doubt, apply the following test: recall the face of the poorest and weakest person you may have seen and ask yourself if the step you contemplate is going to be of any use to them”
Imagine if the tobacco companies woke up one morning and read that Mahatma Gandhi quote at their daily management meeting… Is making and selling cigarettes good for the young, the poor, the displaced, the downtrodden, the needy, the sick, or the uneducated? Is targeting the Third World with cancer sticks good for our future? No. Not in any sane, respectful, compassionate, caring or responsible universe.
People making and selling cigarettes rate money over human life.
That is the cold truth of it.
Quit and ban, raise prices and educate
One of the missions of my life is to have cigarette smoking banned from planet Earth. I say we should be the first country to ban smoking outright. New Zealand was the first country to give women the vote. That move was seen by many as threatening, risky, scary and dangerous. What rubbish. It was actually innovative, forward thinking, obvious, intelligent, fair, and progressive and, most importantly, human. We led the world then, we should lead the world now. Big tobacco companies are the lowest of the low, giving no benefits, killing people for money and selling death.
Smoking is the worst poison ever invented. It only continues because of a blinding worship of profit, greed, selfishness, fear and making money at the expense of everything else. Every creed, religion, philosophy and theology agrees that all children need to be protected and that life is more important than money. Yet 90% of all smokers are addicted at age 14, while they are still innocent manipulated children. Your health and the health of your kids and their kids is more important than money.
Do. Not. Smoke.
If you smoke, quit right now, today, this very minute, and never, ever go back to it. If not for your sake, then for the sake of the children and other people in your environment that you may end up killing. I know giving up smoking is hard emotionally and physically. However, it is much harder emotionally and physically to die from a preventable, painful, ‘rotting from the inside’ cancer, or to watch your soulmate or children die in that way because of your smoking. Give it up, go through the pain, ask for help, but quit.
And when the time comes: vote to ban smoking.
Jason wishes to deeply thank, acknowledge and recognise the effort and contribution that the PIF Foundation has provided on a voluntary basis since 2014, as we educated, motivated and inspired change that helps transform the health, vitality and longevity of people all over the world.