“There will be a generation of children who will die before their parents; they will develop diabetes, cancer, heart disease …”
Cardiff and Vale University Health Board, Wales, February, 2012.
Most people think we are living longer, healthier lives, when in fact longevity is declining. The next generation are predicted to live shorter lives than us, and people are getting far sicker, at much younger ages, all over the Western world. Worldwide, experts from Cardiff and Vale University Health Board, the University of Calgary in Alberta in the Canadian Journal of Cardiology, the Paris-based Organisation for Economic Co-operation and Development (OECD), and The Institute for Health Metrics and Evaluation (IHME) at the University of Washington, all say the same thing. The pandemic of eating a poor diet and being overweight or obese will significantly lower life expectancy for the next generation of children and young people. This is your children dying at a younger age than you are expected to.
“The next generation will live a shorter life span; it will be the first decline in life span since industrialization”
Norm R.C. Campbell, MD, University of Calgary in Alberta; and the OECD, Canada, February 2012.
“This generation of children may be the first that won’t live as long as their parents, they will live 2–5 years less”
The New England Journal of Medicine, USA, February, 2010.
“As a result, it is predicted the next generation will live a shorter life span. If this occurs, it will be the first decline in life span since industrialization”
Norm R.C. Campbell, MD, University of Calgary in Alberta, Canadian Journal of Cardiology.
The reason I am so hard on the Jason Shon Bennett Health Quiz is that 90% of Kiwis are dying young from preventable diseases.
Over 40% from heart disease, which we know is around 99% preventable. We lose more than one Kiwi every 90 minutes from preventable heart disease alone.
Over 29% die with cancer, which we know is around 97% non-genetic and therefore dictated to by diet, lifestyle and environment.
We are the #2/#3 most overweight and obese developed nation in the world behind the USA.
We have 30%+ obesity rates here now and a generation of children who will have shorter lives than we will thanks to the obesogenic environment around them and the acidic, constipating, lifeless, processed and refined ‘so-called’ foods they are growing up on.
Experts across the world are now refuting the common myth that we are growing older healthier because we are clearly not.
The research, studies and food recommendations from the WCRF & AICR 2018, to help lower your risk of, and to prevent, breast cancer, are built around following; a no-alcohol, plant-based wholefood diet.
The Associations between Food, Nutrition and Physical Activity and the Risk of Breast Cancer – World Cancer Research Fund International Systematic Literature Review 2017
Diet, Nutrition, Physical Activity and Cancer: a Global Perspective (the Third Expert Report – 2019) is a comprehensive analysis, using the most meticulous methods, of the worldwide body of evidence on preventing and surviving cancer through diet, nutrition and physical activity. It builds on the ground-breaking achievements of the First and Second Expert Reports, published in 1997 and 2007 respectively.
World Cancer Research Fund & American Institute for Cancer Research UPDATE Cancer-Prevention-Recommendations-2018
There is a vast amount of evidence that eating a plant-based wholefood diet lowers, and in some cases, reverses, heart disease and hypertension. This has been shown in the fasting studies, the chicken studies, the saturated fats studies, the fibre studies, the plant-based eating studies, and of course, the meat-is-directly-linked-to-heart-disease studies.
Plant-Based Diets & the Risk of Coronary Heart Disease – Journal of the American College of Cardiology
A healthy plant-based diet is simply mostly eating ‘plant-based wholefoods’ – such as apples rather than apple juice – as these are plant foods in their natural state, unrefined, and with their natural fibres, antioxidants, polyphenols, vitamins and minerals intact. Eat mostly plant foods, mostly wholefoods, and you receive the benefits, as the centenarian cultures do.
Jason wishes to deeply thank, acknowledge and recognise the effort and contribution that the PIF Foundation has provided on a voluntary basis since 2014, as we educated, motivated and inspired change that helps transform the health, vitality and longevity of people all over the world.