Cigarette smokers in Australia now support plain packaging

When the idea of plain packaging for cigarettes was first suggested, people protested and said they did not agree with it – especially smokers.  Now this has changed. 

Just as when we banned smoking on planes 20 years ago, people thought it was the wrong thing and a “nanny state” and yet, look at it now.  Nobody with any intelligence would suggest we go back to smoking on planes. 

In Australia the November 2014 published longitudinal data from the ITC Four Country Survey has found that smokers have changed their minds about this. 

The 2014 survey data finds:

  • Overall support for the tobacco control policy now
  • Plain packaging makes smoking less appealing to teenagers
  • Support for standardized packaging amongst Australian smokers has increased since the packaging was introduced
  • Initially opposition was 50%
  • Opposition has now fallen dramatically to 35% 

Study paper by Elena Swift, Ron Borland, K Michael Cummings, Geoffrey T Fong, Ann McNeill, David Hammond, James F Thrasher, Timea R Partos and Hua-Hie Yong “Australian smokers’ support for plain or standardised packs before and after implementation: findings from the ITC Four Country Survey” as published in Tobacco Control journal on November 10, 2014. Research carried out by The Cancer Council, Victoria, Melbourne, Victoria, Australia, Department of Psychiatry & Behavioral Sciences, Medical University of South Carolina, Charleston, South Carolina, USA, Department of Psychology, University of Waterloo, Waterloo, Ontario, Canada, School of Public Health and Health Systems, University of Waterloo, Waterloo, Ontario, Canada, Ontario Institute for Cancer Research, Toronto, Ontario, Canada, Addictions Department, Kings College London, UK Centre for Tobacco & Alcohol Studies: United Kingdom, London, UK
Arnold School of Public Health, University of South Carolina, Columbia, South Carolina, USA.

Posted: Saturday 22 November 2014