Alcohol advertising just makes kids drink younger

More research to add to the ever increasing pile that goes against the unconstrained greed and promotion of alcohol to children.

“Higher familiarity with booze ads was associated with the subsequent onset of drinking across a range of outcomes of varying severity among adolescents and young adults”
Dr. Susanne Tanski, Geisel School of Medicine, Dartmouth College, New Hampshire, January 2015.

“It’s very strong evidence that underage drinkers are not only exposed to the television advertising, but they also assimilate the messages. That process moves them forward in their drinking behavior. Alcohol is responsible for deaths of people during adolescence and during young adulthood. It seems to me that the industry should be at least as restrictive as the tobacco industry”
Dr James D. Sargent, MD, professor of pediatrics, Dartmouth’s Geisel School of Medicine, January 2015.

This new study as published in the journal JAMA Pediatrics, has found that Alcohol advertising that reaches children and young adults helps lead them to drink for the first time — or, if they’re experienced underage drinkers, to drink more”.

The 1,600 participant 3-year comparative study found:

  • 26% of young adults between 21-23 have seen an alcohol advertisement
  • 23% of 15-17 year olds have seen the same one
  • Young people who could “accurately identify alcoholic products and who said they liked the ads” were more likely to try drinking or to drink more
  • Movement towards “binge drinking and hazardous drinking” occurred among almost 30% during the course of the study

Study by Dr James D. Sargent, MD, professor of pediatrics, Dartmouth’s Geisel School of Medicine, and colleagues, was published online in JAMA Pediatrics on January 19, 2015.

 

 

 

Posted: Friday 8 May 2015