DRY JULY Alcohol and sport - how did it come to this?

Yet another great article from The Sydney Morning Herald.  This one asking; “Why is it that we cannot enjoy sport anymore without alcohol?”

From the article: “Booze and sport have shared an enduring partnership in Australia. The big beverage companies have developed a proud relationship with major sporting codes, injecting big dollars into the games they sponsor. The battle for pourage rights at major stadiums is often vigorously contested, and brands profit considerably from connecting their products to one of Australia’s most popular pastimes.”

“Since 1986, Budweiser has been the World Cup’s official beer. This posed a problem for the Brazilian government, which outlawed the sale of alcohol in its football stadiums in 2003 to prevent violence and deaths occurring in and around matches. Budweiser is one of the World Cup’s biggest sponsors, so before the event kicked off, FIFA demanded the laws be waived for the duration of the tournament to get the Bud flowing. The Brazilian government complied.”

The full article here: http://www.smh.com.au/executive-style/top-drop/blogs/smart-sipping/alcohol-and-sport-how-did-it-come-to-this-20140704-3bcsa.html#ixzz36ZOOvzU4


 

Posted: Sunday 6 July 2014