Alcohol sponsorship in sport will be seen as crazy in the future says expert

Alcohol sponsorship in sport will be seen as crazy in the future says expert

Professor Joe Barry makes a great point and I agree with him completely.

“In 15 years’ time it will be seen as crazy to have allowed alcohol sponsorship of sport, in the same way as tobacco.  Alcohol is not any ordinary commodity; it’s a psycho-active substance.  Alcohol is a drug, and as such can no longer be perceived as a normal component of sporting activity.  The liver specialists see men and women in their 30s getting creeping liver disease”
Professor Joe Barry, the Royal College of Physicians of Ireland (RCPI).

“Alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol, and to drink more if they are already using alcohol” said an analysis of 13 studies of 38,000 young people.

The Royal College of Physicians of Ireland (RCPI) has warned:

  • The number of young and middle aged people with alcohol-related illness has DOUBLED since the late 1990s
  • Hospital discharge for alcohol liver disease amongst 15-34 year olds, jumped by almost 250% between 1995 and 2007
  • Among 35-49 year olds, it increased by 224%
  • Between 2004 and 2008, alcohol caused almost twice as many deaths in Ireland as all other drugs combined
  • Alcohol causes 5% of all new cancers in Ireland
  • Alcohol causes 5% of all cancer deaths in Ireland

As reported by The Independent on April 23, 2013 and bywww.irishhealth.com on April 24, 2013. 

Posted: Monday 3 March 2014