Alcohol advertising at music and sport events must be banned just like cigarette advertising was
Young people need protection from alcohol advertising, just like they did from cigarette advertising.
“Children and young people are seeing more alcohol advertising than in the past and are better able to recognise alcohol brands than those of cakes or ice cream. This has to be a wake-up call to the fact that the way we regulate alcohol advertising isn’t working. Young people tell us that they think alcohol advertising sends a message that it's cool and normal to drink, often to excess. It’s time we reset the balance between commercial and public interest”
Eric Appleby, Alcohol Concern Chief Executive.
The latest Alcohol Concern Report was based on actual ‘published advertising research’ by its Youth Alcohol Advertising Council (YAAC) and said:
- Alcohol advertising should be banned at music and sports events to protect young people from excessive exposure
- Young people recognised more alcohol brands than those of ice cream
- Alcohol adverts should be banned in film trailers
- Three of their 13 complaints so far have been upheld
- They found “numerous” examples of inappropriate advertising
- In May 2013, figures released by the broadcasting regulator Ofcom suggested children saw an average of 3.2 alcohol adverts per week in 2011 - compared with 2.7 in 2007
As reported by BBC News UK on 12 June 2013.