Alcohol companies targeting women with female drinking on the rise
A group of researchers gathered in Toronto last week said that “booze was the new tobacco” and alcohol companies have begun targeting ads towards women the way cigarette manufacturers did in the late 1960s - marketing liquor as “diet” or “natural” in an effort to appeal to health-conscious women.
“Over and over again, young people are being exposed to more alcohol advertising than adults. This is an opportunity … an area of growth for the [alcohol] industry”
David Jernigan, director of the U.S.-based Center on Alcohol Marketing and Youth.
What did these experts express their concern about?
- Women are catching up to their male peers when it comes to alcohol consumption
- The result is a rise in women suffering from liver disease and other alcohol-related illnesses
- This exactly mirrors the spike in ailments caused by smoking several decades ago
- Studies in the U.S. have shown that exposure to alcohol advertising among youth has increased more rapidly than among those 21 and older
- Center on Alcohol Marketing and Youth Studies suggest the most popular beverages are the more heavily advertised brands such as Budweiser, Miller, and Smirnoff
As reported by The Canadian Press on March 8, 2013.