Health washing is a corporate disgrace
This is when a company that is creating a massive worldwide problem, takes a minuscule, tiny, weeny sliver of one day’s profits, and donates them to a 'feel good' charity or event.
Health washing is when you want to make yourself look good even if you are the prime cause of the problem. You simply donate money and nobody wants to say anything bad about you. Or the fact that the amount donated was pocket change to you. Or that there will be kids growing up thinking you are helping solve the problem.
No, you are not solving the problem.
If a major cigarette company wanted to donate $10 million to a hospital in exchange for a name change to “Cigarettes are good for you Hospital”, would we accept it? Of course not.
What about an alcohol company sponsoring Alcoholics Anonymous? Nope.
How about a soft drink company donating $3 million to “Park Families Wellness Initiative, at Fosco Park, to try to fight obesity and diabetes by offering nutrition education?” Er, yes, we will have that money thanks.
Tragic, stupid, foolish, short-term thinking, greedy, compromised and bought.
The report from The Tribune on November 12, 2012 said that:
“Coca-Cola gives $3M to city for anti-obesity, diabetes efforts. Coca Cola president and CEO Steve Cahillane announce a $3 million grant from the Coca Cola Foundation to create the Park Families Wellness Initiative, at Fosco Park. A Chicago Park District program funded by Coca-Cola will try to fight obesity and diabetes by offering nutrition education…”
Great to know that Coca-Cola will be educating children on how to eat well and stay in shape...