The Food Industry is increasing junk-food advertising to children

The Food Industry is increasing junk-food advertising to children

The food industry established the 'Children’s Food and Beverage Advertising Initiative' in 2006 to lower the amount of advertising of junk-foods to children.  The Rudd Center issued its first Cereal Facts report in 2009 to assess its impact.  It has been a dismal failure and yet more proof that the food industry will not police itself.  There is just too much money to be made selling junk-food to children and getting them hooked on the insidious addictive mixture of gluten, fat, salt and sugar.

The Independent Report blasts the food industry

  • Yale’s Rudd Center for Food Policy & Obesity found that food companies spent 34% more in 2011 – a total of $264 million - than in 2008 to promote cereal targeted to children
  • In 2011, the average 6- to 11-year-old saw more than 700 TV ads for cereals and the average 2- to 5-year-old saw 595
  • The researchers looked at more than 100 cereal brands and industry advertising on TV, the Internet and social media sites 
  • Kelly Brownell, director of the Rudd Center said “If the companies are going to be responsible citizens, they need to market their healthier cereals to children and they are doing just the opposite”
  • Jennifer L. Harris, the lead researcher and the director of marketing initiatives at Rudd said “Children still get one spoonful of sugar in every three spoonful’s of cereal. These products are not nutritious options that children should consume every day"

As reported by the LA Times on June 22, 2012.

Full article here: http://www.latimes.com/health/boostershots/la-heb-cereal-marketing-20120622,0,314017.story?track=rss


 

Posted: Saturday 7 July 2012

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