My Professional Story

I was sick, sick, sick.  Taking daily drugs and never well.  That was basically it.

I was invited to work in a healthfood store called Harvest Wholefoods in Grey Lynn, Auckland City in 1987 when I was 20 years old.  I had hair down to my bum and looked like a crazy hippy.  That must have done it.  This was the beginning of my education on food and health.  I learnt about wholegrains and legumes (beans, lentils, chickpeas and more), I learnt about muesli, I learnt about vegetables, juicing, fruits, nuts and seeds.  I had my eyes opened to a myriad of different foods from across the world such as hummus, tamari, miso, tempeh, umebushi, quinoa, amaranth, chia, spirulina, chlorella, barley grass and tahini. 

I was there for four years until I moved back to a little island called Waiheke and opened a health store there selling locally grown organic produce and a huge array of foods, herbal medicines, superfoods, supplements and more.


I then moved to work for a little wholefoods/superfoods company that sold spirulina and aloe vera juice.  I stayed there for 17 years in Sales, then Sales Management, then Sales & Marketing, ending up running the Sales & Marketing department and specialising in national and international Training & Education in health, on TV, radio and print media.  

I started writing my first book in 2006 after being told by a work colleague who had followed my advice and transformed his health that “you MUST write Jason, people need to know this stuff and your own personal experience and now, stunning health, needs to be shared!”  So I started writing in my spare time and my first book Eat Less, Live Long was released in 2014.  It is now a Best-Seller, a regular in the Top 5 in Whitcoulls (NZ), and was voted by the NZ public into the “Top 100 Best Reads of 2014”.  My second book is released in April 2015.  

My wife Tracey and I also created thelifeplan in our spare time (while both working full time and raising four kids!) through sheer demand from the local community wanting to learn what we did to eat well, get well and stay well.  

I took the plunge and started working full time in our wee company in July 2011 so I could dedicate myself 100% to serving and helping people to exceptional health.  


Join us on FacebookJoin us on YouTube

Eat Well
Get Well
Stay Well

Sign up for Free Tips towards Exceptional Health
Join thelifeplan - Health Mentoring Programme
How healthy are you really? Take the Quiz to find out...Member Login - thelifeplan

Watch Jason's Videos Listen to Jason on the Radio Explore thelifeplan for Exceptional Health Mentoring Try Tracey's Tasty Recipes!